Cost optimisation specialist with 20+ years leading large-scale commercial operations, with deep understanding of where marketing, sales and operational spend leaks value.
Suzana Stojanova Šilec has more than 20 years of international experience in marketing, direct sales, telemarketing, CRM, and the development of omnichannel business models across more than 20 markets.
Throughout her career, she has held executive positions in DTC and customer-driven companies, where she led large international teams, managed complex commercial operations, and oversaw business operations with multi-million-euro revenue responsibility. Her background combines strategic leadership with a deep understanding of how sales, marketing, customer operations, and supply chain structures impact a company's profitability and long-term growth.
At ERA Group, Suzana focuses on identifying inefficiencies and opportunities to optimize cost and operational structures, particularly in companies with a strong emphasis on customer acquisition, customer management, and multichannel sales models.
Her experience in operational corporate management - ranging from budget management and supplier negotiations to leading international business units - allows her to approach projects from a broader perspective than just cost optimization, with a clear focus on business results, growth, and long-term value for the client.
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