Achraf helps organizations improve supplier performance and deliver better commercial outcomes. With experience supporting both SMEs and global businesses, he takes a data-led approach to identify opportunities to negotiate better terms without disrupting day-to-day operations.
Achraf is an ERA Group Consultant who helps business leaders take control of costs, suppliers, and commercial performance - delivering sustainable savings without compromising service or quality. He works closely with clients to identify quick wins, improve visibility, strengthen supplier management, and put practical plans in place that deliver measurable results.
With 15 years’ experience in a major banking group across Morocco and Africa, Achraf brings strong commercial insight along with a passion for referral marketing, networking, and franchising. Today, he is developing the BNI and ERA Group franchises in Morocco, helping entrepreneurs and business leaders grow through practical support, trusted connections, and proven business tools.
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