Cost optimisation specialist with 20+ years leading large-scale commercial operations, with deep understanding of where marketing, sales and operational spend leaks value.
I spent two decades on the inside - leading marketing, direct sales, telemarketing, and procurement across 21 international markets, with over €200M P&L responsibility.
That experience shapes how I work with ERA clients. I understand how DTC and omni-channel businesses are built, where supplier structures create inefficiencies, and how commercial spend - often 15–30% of OPEX - impacts margin.
I’ve owned the budgets, negotiated the contracts, and managed the teams. I focus on identifying where value is lost and turning that into clear, measurable improvements in both margin and performance.
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