Stop Treating Insurance Like a Fixed Cost. It’s Not.
Most CFOs scrutinize every major expense category—except one: Insurance.
Instead, it’s often handed to a broker and revisited once a year with limited visibility into:
• What alternatives were considered
• How hard the market was pushed
• Whether the outcome was truly competitive
Here’s the uncomfortable question: Who is holding your broker accountable?
Enter: ERA’s Unbiased, Independent, Credentialed Insurance Consultant
This is the model we use with clients. Instead of relying on a single broker, we create a structured, competitive process in which 2–3 brokers go to market under strict coordination. No overlap. No confusion. No chaos. Only:
• Clean market assignments
• Consistent underwriting narrative
• Side-by-side results
Now you’re not buying insurance based on trust alone, you’re buying it based on performance.
Why This Matters
When brokers know they’re being measured against each other, everything changes:
• Pricing gets sharper
• Coverage improves
• Assumptions get challenged
• Effort goes up
It turns insurance from a relationship-driven purchase into a disciplined financial process.
Real-World Example
A middle-market client came to me after years with the same broker.
Their belief?
“We’re in a tough market—this is the best we can do.”
“There are only two or three insurance companies that will write your business.”
We ran ERA’s process with two competing firms.
What happened:
One broker brought a new carrier that the incumbent never approached. Another restructured the program to improve deductibles and terms.
Result: ~20% premium reduction + broader coverage
Same company. Same risk. Different outcome.
The difference wasn’t the market.
It was the process.
The CFO Takeaway
Insurance shouldn’t be a passive renewal exercise.
It should be:
• Benchmarked
• Competitive
• Transparent
• Defensible
Because if no one is managing the broker… You’re not really managing the cost.
