The Hidden Costs Companies Ignore Before Big Marketing Investments

56% of companies in Central America will invest in the World Cup.

An uncomfortable question: how many audit what they spend on energy, logistics or telecom?

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KPMG has just published its survey of more than 300 executives in the region. The fact that no one disputes: most will invest up to US$60,000 in commercial activations of the World Cup.

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I have nothing against investing in marketing. But I do have a question:

If your fuel is at $150+ per barrel, if your logistics eat up 29% of the cost, if gas is up 20% in a month... shouldn't you first make sure that your cost structure holds up?

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We see this constantly: companies spending on brand visibility while giving away between 8% and 25% savings per category on costs they have never audited. Energy, transport, telecommunications, insurance, general services - categories that are renewed by inertia year after year.

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The real goal for your company is not on the field. It's in your P&L.

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Optimizing $1M in operating costs generates more value than any $60K activation.

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Before approving the World Cup budget, how many categories of expenditure have you audited with external specialists this year?

Let's talk. ERA Group optimizes what others ignore.