Cost savings at Bristol-based Essential Trading Cooperative have helped the company to increase their customer base by 15% since the start of 2009, as well as achieve a year-on-year increase in turnover despite the widespread economic challenges felt by UK plc.
Print Focus
Cost savings at Bristol-based Essential Trading Cooperative have helped the company to increase their customer base by 15% since the start of 2009, as well as achieve a year-on-year increase in turnover despite the widespread economic challenges felt by UK plc.
As a wholesaler supplying organic foodstuffs to independent retailers around the country, marketing is an essential part of the business model, but one where they’ve been able to reduce their costs. Co-director, Stuart McDowall, said: “Our full colour catalogue is our main marketing tool and drives our sales, but at £70,000 it’s a high-cost aspect of the business.
To discover more about how ERA assisted Essential Trading Cooperative, including outcomes, cost reductions, and further client insights, download the complete case study now.
"We successfully achieved a 53% reduction in print expenditure, bringing the total spend down to £35,000. We are now conducting a strategic review of all our cost areas with the objective of realising comparable efficiencies." [Stuart McDowall, Co-director]
