Deborah Group Case Study
Overview
The primary cost category upon which joint efforts were concentrated was marketing collateral, specifically point-of-purchase (POP) material, encompassing floor and counterpoint displays, window signage, and more broadly, all requisites to effectively accentuate the Group's products and brands within the point of sale.
"The ERA Group team immediately proved to be extremely knowledgeable and very collaborative; the goal was not only to save on indirect costs, but also to evaluate suppliers and alternative solutions. We obtained the necessary support and significant savings on the categories covered by the project." [Francesca Terzaghi, Group Purchasing and Product Process Director - Deborah Group]
