Marfrío opened its first factory in Puerto de Marín (Pontevedra, Spain) in 1985, and in the 1990s it opened a new factory in Portugal and another in Peru. The constant need to innovate, increasingly reduced margins in the market, and the confidence that ERA Group's methodology and team inspired in the company ultimately convinced Marfrío of the advantages of carrying out a cost optimisation project.
Marfrío overcame its apprehension regarding change to enhance its competitive edge.
Marfrío opened its first factory in Puerto de Marín (Pontevedra, Spain) in 1985, and in the 1990s it opened a new factory in Portugal and another in Peru. The constant need to innovate, increasingly reduced margins in the market and the confidence that ERA Group's methodology and team inspired in the company ultimately convinced Marfrío of the advantages of implementing a cost optimisation project.
Download this case study to gain further insights and comprehend the value proposition for the client. A particularly valuable aspect of this case study is the candid feedback from the client itself, notably the emphasis on its initial reluctance to subject its operations to analysis, and its subsequent swift recognition of the inherent benefits.
"Other consultancies failed to inspire the same confidence in us as ERA Group did. Its team stands out for its experience and highly specialised knowledge of each of the costs analysed." [SANTIAGO MONTEJO, MANAGING DIRECTOR OF MARFRÍO]
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