55% of executives plan to raise prices by up to 15% in the next 6 months. The uncomfortable question: is raising prices the right strategy or is it the last resort?
The data of the last few weeks paint a perfect clamp:
- Companies that absorbed 80% of tariff costs in 2025 can no longer take it anymore - absorption fell to 20%
- 55% of executives plan to raise prices by up to 15%
- 82% of exporters report drop in international sales
- The Fed showed that every extra $1 of tariff cost reaches the customer in 7 months
Now we must add: diesel +60%, Brent at $105, inventories at 23-year lows.
Your consumer is already buying the cheapest brand. Your competitor with a lighter structure eats up the market. And if your only strategy is to raise prices... You're going to lose up and down simultaneously.
The way out is not to raise prices. It's optimising your cost structure before passing on to the consumer. Energy, logistics, telecommunications, insurance, utilities - each category has between 8% and 25% savings you've never touched.
That margin is yours. Do not give it away to the supplier or charge it to the customer. Do you optimise costs or do you simply raise prices?
Let's talk. ERA Group finds the savings that protect your margin.
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