Entonces deje de mirar marzo and start managing today. Many leaders make the mistake of viewing summer as a “waiting period,” but in senior management, the success of the first quarter; and the entire year, se decide en enero. In Latin America, returning from holiday often brings financial pressure that clouds judgement. Those who wait until March to adjust their budgets are already starting the year at a disadvantage.
My strategic recommendation for these weeks: Map out non-essential expenses ahora. Identifying which supplier contracts can be renegotiated and which operational inefficiencies we’re carrying over from last year will allow you to enter the busy season with an agile, healthy, and with the flujo de caja necesario para invertir en crecimiento, not just survival. El 2026 no se improvisa, is built in the calm of summer.
Let’s start optimising your budget today to ensure extraordinary results tomorrow.
