We had the privilege of attending the presentation of the inaugural Directory of the Superintendency of Competition in Guatemala. What initially appeared to be merely a technical conference evolved into an invitation to re-evaluate our perception of competition... and apprehension.
💡 In this article, we explore:
🔹 Why transitioning from a culture of apprehension to a culture of competition may represent the optimal strategy for growth.
🔹 What constitutes the "relevant market" and why should all undertakings be conversant with this concept?
🔹 Why the substantive risk lies not in possessing a dominant position, but in failing to understand how to leverage it effectively.
🔹 What proactive steps can your undertaking implement today to prepare and transform this legislation into a competitive advantage?
🚀 In addition; we analyse why now more than ever Guatemalan companies must focus on efficiency; cost optimisation and strategic preparation... and how an ally like ERA Group can be key in that process.
👉 We invite you to read the complete article here and share your perspectives. Are we prepared to compete?
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