Strategic Expansion of Executive Leadership: ERA Group DACH Strengthens Marketing and Franchise Recruitment

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Matthias Droste

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Published on:

18 March 2026

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The ERA Group, a global consulting network specialising in cost optimisation and business intelligence, is setting the course for further growth in the DACH region. With the appointment of new leadership, the company is solidifying its position as a strategic implementation partner for medium-sized businesses and public institutions, aiming to sustainably enhance their competitiveness.

Svenja Fromm Takes Over as Head of Marketing and Communications for DACH

The ERA Group has appointed Svenja Fromm as its new Head of Marketing and Communications for DACH. She succeeds Thomas Löwer, who will now assume the role of Chief Operating Officer (COO) and oversee the strategic activities of the ERA Group DACH.

Svenja Fromm brings extensive expertise in strategic brand management and communications. Most recently, she held senior positions at renowned companies in the synthetic fibre industry. Her task will be to further expand the ERA Group’s visibility as a holistic transformation partner and to sharpen digital communication in the DACH region.

Gert Löhmer becomes Head of Coaching & Mentoring DACH

The appointment of a Head of Coaching & Mentoring DACH is an important step toward better aligning the ERA Group’s offerings with our clients’ needs. The goal is to significantly increase measurable value in the areas of liquidity generation and the provision of additional capacity, resources, and expertise for the benefit and future viability of the ERA Group’s clients.

Stephanie Merta Joins the Franchise Recruitment Team

The ERA Group is also focusing on expansion in the area of partner acquisition. Stephanie Merta has joined the team led by Silja Schwamberger, Head of Recruiting DACH, as Franchise Recruitment Manager, effective immediately.

Stephanie Merta has extensive experience in talent acquisition and relationship management. With her addition, the ERA Group is responding to the consistently high interest from leaders who wish to become partners in the global ERA network. Together with Silja Schwamberger, she will further professionalise the selection process and support for potential franchise partners.

Focus on Excellence and Growth

"These personnel changes are a clear signal of our growth trajectory in the DACH region, With the new structure in marketing and the addition of staff in recruitment and coaching, we are laying the foundation to further expand our market leadership and offer our partners and clients the highest possible value.” [ Matthias Droste, Country Manager DACH at the ERA Group]

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About the ERA Group

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The ERA Group was founded in 1992 as Expense Reduction Analysts and specialises in the sustainable improvement of competitiveness for medium-sized companies, public sector institutions, and non-profit organizations (NPOs). With more than 1,000 partners in over 60 countries, the ERA Group supports companies and organizations with implementation-oriented consulting services across the entire value chain. These include, among others, energy procurement and optimisation, packaging solutions, supply chain management, facility management, IT & digitalization, raw materials procurement, HR & temporary staffing, marketing, business intelligence, production and process costs, sustainability, and corporate financing. With SpendVue™, the ERA Group offers small and medium-sized enterprises full cost transparency and identifies savings potential to sustainably increase cash flow and competitiveness.

In Germany, Austria, and Switzerland, the ERA Group serves over 3,500 clients from manufacturing, retail, services, and the public sector. For more information, visit https://yourglobalconsultancy.co.uk/de/austria