In 2026, the ERA Group forecasts moderate growth, but with significant challenges: public debt, an ageing population, talent shortages, and geopolitical instability.
It argues that cost optimisation should be a strategic priority—not just through cuts, but through value creation.
It also underscores operational efficiency as pivotal for responding to market volatility.
This article also examines new technologies, talent acquisition and development, and proactive risk management as critical determinants of success.
