For years, I believed the secret lay in measuring everything.
Every KPI, every expense, every percentage.
Until I read John Doerr's "Measure What Matters." I was seeking a methodology to organise objectives and, in doing so, discovered something far more significant: a purpose.
The book elucidates OKRs (Objectives & Key Results), a framework for aligning efforts with outcomes. However, what resonated most profoundly with me was a straightforward concept: "Measuring without purpose is akin to navigating aimlessly with a flawless spreadsheet."
Since then, whenever I assist a company in optimising costs or reviewing processes, I invariably pause before opening Excel:
👉 Does what we are going to measure really matter?
👉 Does it propel us closer to the desired impact, or merely towards a hollow objective?
Measuring is indeed beneficial, but only when its underlying purpose is understood.
Do you also perceive that occasionally we quantify excessively whilst comprehending insufficiently?
